Examine the Reasons for Changes in Birth Rates and Family Size Since 1900 free essay sample

Since 1990, there has been a declining trend in birth rates and family size. The birth rate refers to the number of live births per 1000 of the population per year. There have been incidents of baby booms during the 20th century, where the birth rate has suddenly increased. These include after both world wars and during the 1960s. However, overall the birth rate has been decreasing. There are a number of social factors responsible for these changes. Firstly, the changing position of women in society has been partially responsible for the decline in birth rate and family size. The changes include greater equality changes between women and men, more education and work opportunities for women, easier access to divorce and wider availability of contraception and abortion, allowing women to control their fertility. as a result of these changes, women are seeing other possibilities in life other than marriage and childbearing. Many women are delaying child birth and putting their careers first. We will write a custom essay sample on Examine the Reasons for Changes in Birth Rates and Family Size Since 1900 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page this leads to them having children at a later age and consequently being unable to have several children. Furthermore, a change in social attitudes mean some women are not having children at all. In addition to this, many sociologists argue that a decline in infant mortality rate leads to a decline in birth rate. They argue this because couples are not having children to replace the ones they have lost in infancy, as infant death is much rarer. In 1990, 15% of babies born died before their first birthday. Today, the infant mortality rate stands at only 5%,a great decrease from 1990. The decline in infant mortality rate is linked to a number of factors including improved healthcare, better nutrition for both babies and mothers and better care for mothers and their children through agencies such as antenatal and postnatal clinics. The decline in infant mortality, it is therefore argued, has a direct impact on the birth rate. Furthermore, birth rate and family size have decreased since 1900 as children have become an economic liability. Previously, children had been sent out of work to earn an income, such as chimney sweep boys during the Victorian era. However, laws banning child labour and the compulsory education extending means that children are not aloud to earn an income. Instead they remain economically dependent on their family for longer. Additionally, childrens material expectations have risen, meaning the cost of maintaining children has too. Increasing child expenditure has led to a reluctance from couples to have large families, thus the birth rate has decreased. The child-centered attitude that has now become prevalent in society is a final reason for a declining trend in birth rate and family size. The social construction of childhood has led people to view childhood as a unique, important period in a persons life. In relation to this child-centered attitude, parents attitude has shifted from quantity to quality when it comes to their family. This means people prefer to have a smaller family size so they can spend more attention on children during their important life stages. Overall there has been a steady decline in birth rate and family size since 1990. This has been due to a number of social factors including the changing position of women, the decline in infant mortality rates, changes in child laws and social attitudes towards childhood as a social construct.

Meaningful Learning Experience essays

Meaningful Learning Experience essays Throughout my years in elementary and high school, I am able to recall numerous experiences which stand out in my mind as meaningful. Certain teachers had different methods of making their lessons effective and easy to understand. However, in all of my memories, a single day in fifth grade is remembered as an exciting day that literally changed my life. I can vividly remember my first band lesson. The anticipation and excitement I felt as I opened my new saxophone case for the first time was simply inexplicable. I had never held an instrument before; it was all new to me. Yet, slowly, my band director began to instruct me on how to hold the instrument and the fingerings of basic notes. By the end of the lesson, I had learned to play Mary had a Little Lamb and Hot Cross Buns. At the time, I did not realize what made that lesson so memorable. As a 10-year-old child, I knew that I liked this new toy. I also felt that I was a good player. After all, I had learned to play two songs on my first day! In retrospect, however I realize that this positive experience can be attributed to more than just first-time excitement. My teacher had developed a lesson that was comprised of distinct and meaningful components. She began by introducing me to this new instrument, instructing me on basic techniques. This basic introduction was followed by a developmental period. With my teachers help, I began to learn beginning notes and note values. Together, we worked to develop my skills. The lesson was concluded by putting together all of the information that I had worked to develop. The random sounds that I made throughout the lesson became music as I performed my first songs. This gave the lesson a sense of closure, as well as a sense of accomplishment. This memorable learning experience was extremely valuable to me in the fifth grade. Ironicall...

Planning Careers and Demand Essay Example | Topics and Well Written Essays - 750 words

Planning Careers and Demand - Essay Example re also applicable in the United States? And (2) if so, what career advice would you give to these people if you were mentoring them? Specify three key pieces of advice. Planning Careers and Demand Applicability of Findings The findings in the United Kingdom indicating that the trend for college graduates is to look for jobs that accord vast opportunities for career breaks could not possibly be applicable in the United States. As aptly quoted from the US Bureau of Labor Statistics regarding career decisions, â€Å"making informed career decisions requires reliable information about opportunities in the future. Opportunities result from the relationships between the population, labor force, and the demand for goods and service† (cited from The Indians Abroad, 2009, par. 1). ... y Anderson (2001) acknowledged that "workers in the United States are putting in more hours than anyone else in the industrialized world" (Anderson, 2001, par. 1). The above information disputes UK’s trend on college graduates’ priorities on career breaks as being likewise applicable in the US. The mere fact that students opted to pursue college careers indicate that they are holistically prepared to get into the greater responsibilities, accountabilities accorded to college graduates – with the aim of being remunerated more than their non-college degree holder counterparts who are looking for employment. These groups of graduates are more high achievement oriented and recognize the need to earn more while the demands for their respective professions are high. Further, the basic difference in UK and US economy pertains to availment of health insurance benefits. The National Health Service (NHS) of the UK â€Å"provides free essential health care for all UK citiz ens - regardless of age, occupation or the ability to pay† (Healthinsurance, 2010, par. 1). In contrast, health insurance in the US is still being reformed to accommodate millions of uninsured Americans, who could not afford to pay for insurance coverages and therefore need to seek for appropriate high-paying jobs to afford exorbitant health insurance fees and medical costs. Thus, while newly hired college graduates in the UK could afford to look forward to career breaks, their counterparts in the US need to work their way up the organizational ladder to save for a rainy day. Finally, there really is a big difference in the standard paid vacation between the UK and the US. Infoplease (2011) cited the World Tourism Organization’s data which revealed that the number of days of paid vacation per year that

Discuss the advantages of analysing organizations as incentive Essay

Discuss the advantages of analysing organizations as incentive mechanisms - Essay Example Hence, financial stability and economic prosperity is the basic motive behind all the efforts made by the individuals for obtaining different skills, degrees and qualifications. Theorists are of the opinion that the higher the level of education and technical skill or both, the brighter the probabilities of attaining respectable socioeconomic status in individual and collective life of the people. â€Å"In the age of globalisation, the knowledge economy discourse has become a way to characterise the new relationships between the state, society and economy and rendered higher education increasingly important for the international competitiveness of the nation states through their central tasks of generation, application and dissemination of knowledge and training high skilled labour force.† (Macerinskiene & Vaiksnoraite, 2006) Consequently, the efforts made in learning and studies certainly carry the purpose of enjoying incentives in the form of salaries, profits, facilities an d promotions in professional career. All corporate firms and organisations are well aware of this very reality that managers, employees, staff members and workers stick to one company provided it continues the policy of offering various incentives in the form of reasonable salary package, announces bonuses on showing excellent performance, assures job security, medical allowances and regular promotions on the basis on capabilities, dedication and targets achievement. The present study looks for analysing the companies as incentive mechanisms in the light of the theories articulated by the scholars and philosophers time and again pointing out the advantages of incentives in the growth of the organisations on the one hand, and in the performance of the work force on the other. Celebrated psychologist theorist Abraham H. Maslow has articulated his Need Hierarchy Theory in 1943 on the very notion of motivational effects, where he submits to state that five basic motivational scales are inevitable for the companies for the maintenance of the employees’ satisfaction. These levels include fulfilment of physiological needs, safety assurance, social/professional recognition, ego and self- actualising. (Maslow, 1943) The theorist argues that since motivational factors aptly rise from the lowest possible scales, so the most fundamental needs and requirements of the employees must be satisfied in precedence for the upgrading of their performance on the one hand, and for accelerating the pace of their interest in the tasks they are expected to accomplish on the other. Maslow vehemently declares the fulfilment of physiological needs as highly supportive for the job satisfaction of the workers. He is of the opinion that the employees should be assigned the tasks keeping in view their aptitude, interest, dexterity and command, which will not only turn out as the most inspirational factor of motivation for them, but also may pave the way towards the growth and developme nt of the organisation at large. Consequently, the more attractive and relevant to the disposition and aptitude of an employee the work, the higher will be the level of his motivation while performing his obligations and giving results to the organisation. In addition, if an employee's salary or wages are not sufficient to buy basic necessities including food, clothing and shelter for him and his family, his motivation level will surely be low and he will be unable to pay due heed to his work. Furthermore, job

Blending of Two Cultures Essay Example | Topics and Well Written Essays - 1500 words

Blending of Two Cultures - Essay Example These inter ethnic marriages have grown in large scale in last for or five decades owing to increase in globalization and consequent interdependency. The inter cultural relationship brings about a lot of changes in the society. It may be either positive or negative. It may create discrimination in society, as is the case with black slavery, or it may induce formation of new cultures through interethnic marriages. It creates contact between two ethnic groups and there is corresponding cultural change in them to accommodate the new culture. There has been a drastic change in their art, architecture, music and many others. With current trends of globalization, these inter ethnic cultural studies and their impact on society is gaining importance. Nowadays not just two cultures interact, but its interaction of many different ethnic groups and their effect on individuals is of great importance. The example taken for study in this case is that of European- American Black Native or Black African cultural Blend. The very base of American culture rests on these intercultural marriages. America is made of people from different countries and cultures. They either mix with Native American Indians or mix among themselves to create new cultures. The European culture is by itself is made up of a series of overlapping cultures. Whether it is a question of West as opposed to East; Christianity as opposed to Islam; many have claimed to identify cultural fault lines across the continent. Much of the European philosophy and thinking has been influenced by Christendom. European philosophy is the most dominant strand of philosophy globally, and is central to philosophical enquiry in the Americas and much of the rest of the world. But in common there was always a mindset of cultural leadership existed among 19th century Europeans. Most of them considered other cultures inferior to them and even thought that they must teach others the basic culture (White Man's burden). This cultural leadership feel created a kind of resistivity for inter ethnic marriage especially marrying Black ethnic people. Most of the English men along with their American Descendants of the past century associated black with evil, sin and unclean and considered black men as those who live in jungle with primitive culture, have violent behavior and carryout cannibalistic life style. The indigenous peoples of the Americas are the pre-Columbian inhabitants of the Americas, their descendants, and many ethnic groups who identify with those peoples. These people once occupied the full of America. But with the arrival of Europeans and the diseases they brought along with them, their number as drastically came down. Still there was a great deal of mix up between these people and The Europeans. Also at the beginning of the 16th century, many Black slaves from Africa were brought to America and these people form a good share of American Population. The Core of the Case: At the beginning of colonization, the superior cultural feel of Europeans, greatly hurdled the interethnic

Consumer Segment Analysis of Mobile Phone Market

Consumer Segment Analysis of Mobile Phone Market Anthony Nolan Size of current Market According to the Commission for Communications Regulation (COMREG) (Q4, 2015), household broadband penetration rate for both fixed and mobile services was at 83% which is higher than the EU average by 3%. Mobile device minutes in communications stood at a massive 73.8% of the market, leaving on 26.2% for fixed line communications. Mobile minutes showed an increase of 1.4% from the previous quarter. There was an annual increase of 56.6% of mobile users actively using the 4G standard on the same period in 2014. Subscriptions to mobile networks increased by 0.36% on the previous quarter however broadband subscriptions saw a decrease of 4.5% on quarter three. This is probably due to many providers now bundling a broadband allowance in with subscription offers. Finally in the last quarter of 2015, average revenue per user was on a downward trend compared to the same quarter in 2014. Mobile users spent an average of  £24.62 per month in the final quarter compared to  £25.00 per month a year previously. Again, this is believed to be a result of package bundling affecting revenue intake according to ComReg (2015) Structure and Nature of the Current Market The four main mobile phone operators in Ireland are Vodafone, O2 (owned by the 3 network), Meteor and the 3 network stand-alone operator (separate from O2) (ComReg 2015). The five smaller providers available are PostPhone (An Post), Tesco Mobile, Dixons/Carphone Warehouse ID Mobile, LycaMobile Ireland and Blueface Mobile. All four (Vodafone, O2, Meteor and 3 Network) of the main providers purport to supply the following to consumers according to ComReg (2015): Prepay and post-pay services to both personal and business customer segments. Voice, SMS and data services to a stated 99% of the public, meaning they claim to have the whole of Ireland and outlying islands covered with their network signal. Each of the four main networks supply second generation (2G), third generation (3G) and fourth generation (4G) technology to their users. All five of the smaller mobile providers in Ireland (PostPhone, Tesco Mobile, Dixons/Carphone Warehouse ID Mobile, LycaMobile Ireland and Blueface Mobile) do not have their own infrastructure networks. Instead they utilise the current main network providers and rent a mobile virtual network operation (MVNO) which gives them the ability to offer their own branded retail service to consumers. Tesco Mobile Ireland has entered into an MVNO commercial arrangement with O2 (Hutchison 3 Ireland) to allow its traffic to be carried on the O2 network. Tesco Mobile Ireland is available to personal customers only. (ComReg 2015) An Post PostPhone has entered into an MVNO commercial arrangement with Vodafone to allow its traffic to be carried. Unlike other providers PostPhone does not have a unique prefix and instead effectively resells minutes carried from Vodafone and then differentiates (Re Brands) those minutes at the retail level. PostPhone is available to personal customers only. (ComReg 2015) Like Tesco Mobile Ireland, LycaMobile has an arrangement with O2 Ireland. LycaMobile offers by the minute rates and bundle packages for subscribers. They do not offer traditional pre-pay or bill pay options. (ComReg 2015) Blueface Mobile has entered into an MVNE (Mobile Virtual Network Enabler) with X-Mobility Limited, which is a sub-division of Hutchison 3 Ireland. Blueface sells both prepay and post-pay subscriptions to Business Only consumers. Like PostPhone, Blueface is reselling 3 Network minutes under its own brand. (ComReg 2015) Dixons/Carphone Warehouse ID Mobile is an MVNO of Hutchison 3 Ireland. ID offers a pay-monthly option which comes with a handset (Billpay) over a fixed term and also offers a sim-only thirty day rolling subscription. (Siliconrepublic, 2015) Expected Technological Trends for the next Decade (2016-2025) Looking to the future, there are some expected and some predicted advances that will be made. The list is not endless and some of the most useful advances are listed here: Cloud Storage: Right now cloud storage is available but Chris Nickson of atechnologysociety.co.uk predicts that ALL mobile phone storage in the future will be off-device. Everything from storing photographs and video to uploading video and audio from ones computer will go to the cloud. A potential fall off of people buying peripherals like SD Cards. Smaller hard drives on phones More space within the phone case leading to potentially smaller devices Software (Apps) installed and stored on the cloud Greater phone security through central servers (Cloud) Contacts stored on the cloud Access anywhere in the world Possible cost issues for finance required to upgrade cloud servers and security Cost savings on handset manufacture as a result of less hardware required within the handset. (Nickson, C. 2013) Solar powered handsets: In developing countries, solar power could conceivably actually charge the handset with the use of just a small solar panel. (Nick T, 2015) Augmented Reality (AR) One will be able to open the camera app and point it anywhere in the street to be shown a list of businesses and establishments on-screen overlaid on the display. (Poe, M. 2015) Organic Light-Emitting Diode (OLED) technology. Wafer thin screens that can be folded and which can show different output media on either side. One could show a video to a friend on the back of the phone while inputting data on the front. Due to physical flexibility, this technology could also be worn as a wristwatch and taken off, and unfolded to become a mobile device. (Poe, M. 2015) In-Built Projector Mobile phones that can project images and/or video directly onto a wall or screen (Poe, M. 2015) 3D Screens and Holograms Making an image or video projection appear to be separate from the device actually emitting it. (Poe, M. 2015) 5G and beyond. Using less bandwidth than 4G Using less power than 4G Enabling a broader spectrum of frequency for connection Faster connection speeds to Internet (Gregory, M.A., 2015) Kinetic Thermal Power Using bodily movement and heat to recharge mobile devices (Levars, N. 2016) Discarded Mobile Phone Technology a problem: Developing countries like those in Africa are currently a dumping ground for the Worlds discarded mobile detritus. As we progress in the first world, these dumps will get larger and larger. A solution may be needed in the more distant future (Nickson, C. 2013) Demographic and Psychographic Description of the Younger Sub-Segment of the Consumer Market Currently, smartphone ownership is biased towards the younger age groups but with the increasing penetration in the market, this could very well change in the near future. (Red C, 2012) That survey by RED C was taken in 2012 and what was true then is doubly true today in 2016. Back in 2012 some 32% of Irish people owned a smart phone (Red C, 2012). Today that number has increased to 96% and that is just in one segment, the 15 to 35 year old bracket. (Thinkhouse Mobile, 2015) SO, what do people in the 18 to 25 year old segment use their smartphone for? According to the latest survey from Thinkhouse (2015), the Youth Communications Agency, the following statistics ring true: In 2015, the following uses were made of mobile phones from 18 to 25 year olds: Type of Mobile Phone Subscription: 56% of 18-25 Year Olds opted for Bill Pay subscriptions. 44% of 18-25 Year Olds opted for the Pay As You Go option General Use: 66% used for email 23% used on traditional SMS messaging (*Down from a peak of 66% in late 2011) 59% used for YouTube 30% used for online television from paid subscription sites such as Netflix or Love Film. Social Media Use: 92% of mobile phone users in the 18-25 year old demographic used their phones for Facebook 36% used for Twitter Commercial Use: 4% of people in this segment pay for online purchases on their mobile. The other 83% opted to pay on their computer. 13% did not conduct online purchases. 78% of people compared the price of products online before proceeding to buy the product in-store Content: 63% of this demographic prefer non-gaming apps. They prefer apps that serve a purpose for them. 37% of this demographic prefer to have fun while using apps, either playing games or watching entertainment (All data supplied by Thinkhouse Mobile Youth Survey 2015.pdf, except *, by ComReg, 2015) It is also stated in this review by Thinkhouse media that the primary use of a mobile phone for this segment is to send text messages. However this is contradictory to the research submitted by ComReg (above). ComReg state that SMS sending is down some 43% from 2011. The difference can be explained by the arrival of apps that send messages for free such as Facebook Messenger and Viber, among many others. (Inner-Active, 2011) Market Research Suggestion for the Next Five Years Tel-Eir should look to glean as much information as possible before deciding on phone tariffs, prices, bundles and pay as you go or bill pay options. As this company is starting out the first thing that needs to be known is, primarily what the publics appetite is for a new provider and secondarily what the public want from a new phone network provider. Whether Tel-Eir can deliver upon the publics desires will be a case of understanding the research results. Initial Research Method Having thought about the best types of research and studied many methods, it has been decided to advise Tel-Eir to carry out Personal Interviewing (Kotler et al, 2012) initially in order to get an understanding of what the public: Like about the currently available providers Dont like about the currently available providers Like to do on their handsets Are not bothered with doing on their handsets Think about the hardware and limitations of their handsets Would desire if they had the chance to choose option plans for a provider Think about the costs involved with owning a mobile phone Feel is the main reason for owning a mobile phone Would need to switch to a different network This information is required so that Tel-Eirs marketing staff can use the information on Buyer Decision Making processes to form an educated opinion of what angle to enter the market at. According to Donald S. Tull and Del I. Hawkins in their book, Marketing Research: Measurement and Method (1993), Personal Interviewing, while being expensive is the best way to glean a lot of information quickly. They state that Personal Interviewing: Is Excellent for Flexibility Is Excellent for Quantity of data received Good for control of sample Good for speed of data collection Good for response rate More expensive than other methods of collecting information By sending personal interviewers out into the busy thoroughfares of the five main Cities in Ireland, it is expected that a lot of accurate opinions can be acquired and from that information Tel-Eir will be better placed to formulate a strategy for market entry. Ongoing Research Going forward, it is believed that Tel-Eir should continuously keep an eye on both competitors movements and new offers in the market and also on the changing demographic that are purchasing its product. It is advised that every year, Tel-Eir should partake in: Sales Forecasting, to know what the future holds for people continuing to purchase new handsets and plans Ongoing Segmentation Research, to determine the demographic, psychographic, cultural, and behavioural characteristics of potential buyers. (Wikipedia, 2016) Brand Equity, in order to get a feel for what the public think of our brand Customer Satisfaction, in order to understand our current users feelings about our product Demand Estimation, so that Tel-Eir can plan ahead and possibly tweak the offers and bundles being made to the public Main Product Offering Having already completed some market research on current mobile phone network operators it is felt that Tel-Eir should not use a Mobile Virtual Network Operation (MVNO) in which Tel-Eir piggybacks upon a network that is currently owned by a larger company like Vodafone for example. Purchasing statistics for such network providers is not good and it is felt that only by gaining its own licence can Tel-Eir truly become competitive in the market. (Irish Independent, March 2016) According to research, Tel-Eirs targeting of the youth segment (18-25 Year olds) should include the following attributes: Both Bill Pay and Pay as you Go should be offered High End and Low End handsets should be offered Free Internet minutes should be a major section of any bundles offered Traditional Text Messaging (SMS) is not as important as it once was and should not be paramount to offers. 1. Offering Both Bill Pay and Pay as you Go Bundles This should take the form of long term Bill Pay contracts with an offer of a free handset (slightly outdated) or a cheaper handset (a little more recent) or an expensive handset (latest on the market). It is also advisable that the price of the handset while signing up for a long term bill pay contract should be connected to the monthly contract price. As an example, if one wants a handset from the latest range but with a cheap monthly contract, then one pays more initially for the handset. However, if one wants an expensive phone with an expensive monthly contract, then the phone could be offered free of charge, depending upon the length of contract signed up to. It is advised that for the latter, a two year contract be set as the minimum. In this way the cost of the handset can be recovered over the duration of the contract. It is advised that Tel-Eir offer a month by month rolling contract. This new style of attracting customers has proven popular amongst the low waged and unwaged. Tel-Eir should offer an internet allowance and perhaps a text message (SMS) allowance with this. As SMS is decreasing in popularity, offering unlimited SMS messages will appear to be a good offer but in reality will not be used as much as it may have been previously. Tel-Eir, in order to be competitive should offer Pay As You go top up options in the following amounts:  £5 top ups for the unwaged and those in education  £10 top ups for the unwaged and low waged but slightly better off, such as single parents on social welfare, those in college receiving a grant, and those who are on schemes and low paid jobs who may not be able to afford larger top ups.  £15 top ups for convenience and as a bridge between the low waged and unwaged segment and those in gainful employment  £20 top ups with added data and SMS allowances for those that use this option.  £25 and  £50 top ups for the business customer who is too busy to top up very often and does not like to use bill pay. This is expected to be rare, but having it available will be a new option for the public. All of the above tariffs are guides only. It is of course understood that an unwaged person will on occasion top up by  £50 and that a business user will on occasion top up by  £5 or  £10. The points made are specifically aimed at those segments that will predominantly spend in the stated behaviours. It should be allowed that all top ups and bill pay options can be paid by Credit/Debit Card and that a facility exists for both online payment and direct debit. (All above information gained from ComReg, 2015) 2. Handset Choice The variety of handset offered is paramount in importance for the sale of Tel-Eirs network product. The profit is in the sale of the different tariffs and bundles. However that sale will not happen unless Tel-Eir sells the hardware that the public have come to expect and associate with popular and successful network brands. Therefore, it is advised that Tel-Eir sell all of the latest handsets from all of the most popular manufacturers. It is also advised that Tel-Eir try to get exclusive rights to an upcoming handset from a major supplier. Even short term exclusivity would be beneficial. 3. Free Internet Minutes From research already collated, it is clear that connection to the Internet is of paramount importance to the public. There are so many things that a mobile phone user can do from being connected to the Internet. This is also paramount in lessening the use of the network throughput from SMS messages. Using the Internet will allow people to send instant messages using apps through third party servers, lessening the load on Tel-Eirs hardware. Having a good Internet allowance package available to them, will give the public the freedom to use their phones as they have been used to with the current major brands on the market. Tel-Eir should look to compete very favourably in this area. (The Atlantic, 2014) Lessening Importance of SMS Messages As users turn to third party apps for sending instant messages over the Internet, they are turning away from the traditional paid for SMS messages. It appears as though this trend will continue into the future. As a result of this, Tel-Eir should offer generous SMS bundles with offers secure in the knowledge that these will sell a product to a potential subscriber but once sold, will not be used very much at all. It is all about the offer appearing to be good value for money. Positioning and Promotion Positioning is not what your company physically does to a product-it is what your company does to a target customers mind (marsdd.com, 2015). The above statement is the most important thing to keep in mind when presenting Tel-Eirs new product to the market. The fundamentals of positioning the product effectively in the market must be adhered to. These fundamentals are: A customer decides to buy a product based upon the positioning of that product All customers have an idea of what the market presents, by using a mental map Positioning is not something that exists in the product but in the mind of the customer Once a customers mind is made up about product positioning, it is not easily changed Positionings first task is to present the relevance of a product. If one makes the product easier to purchase, then the product will be easier to sell. (marsdd.com, 2015) With the above tenets in mind therefore, Tel-Eir should pay particular attention to the following: Why does this product solve the consumers problems? What product offering will appeal the most to the consumer? What do consumers want the most from this type of product? What do consumers not want from this type of product? (brainmates.com) From the above presented problems one must come to the conclusion that Communication is the key to positioning and promoting a product. How does a company get from positioning to communication? See Fig 1.1 (next page) Therefore using the image in Fig 1.1 the company must decide upon its best avenue for answering these questions. Fig 1.1 (marsdd.com) Known Variables It has been decided that Tel-Eir will target the 18-25 year old market segment initially. Questions and Answers What will be the compelling reason for Tel-Eirs customers to buy? From market research the compelling reason will be based upon a sound Internet usage (data allowance) strategy. This is will enable the youth market consumers to use our product exactly the way that the evidence points to them wanting to use it. What will be Tel-Eirs initial product placement strategy in order to get the product into the minds of the target segment? Firstly, Tel-Eir will come up with an excellent slogan and product package. The packaging will be of paramount importance. The logo of the brand and the words used are no less important. The statement used in promoting the product should include the primary appeal of the package offering. Taking into account the age group of the target segment, Tel-Eir will promote the product through the following channels: Creation of an interactive website Brochures in existing technology shops and phone shops that sell all network carriers Potential customer email campaigns Social Media advertisement campaign Star Actor television advertisement Billboard advertising for viewing by this segment as they travel in day to day pursuits Attempt to get product used in a broadcast venture such as a soap opera or a feature film Give away a limited amount of the product to various organisations such as Written and Broadcast media for use in competitions and to colleges and schools again as possible competition prizes Attend trade fairs and extol the virtues of the product Attend third level college events and provide brand stretching items such as key fobs and perhaps some academic motivators such as rulers, paper, calculators and the like. Perhaps also give away tee shirts at such events. Also include product literature. What will the products key benefit be as promoted to the customer? A key benefit will be a ground breaking offer on Internet data allowance. Tel-Eir will offer all customers an never before seen amount of data for all users regardless of top up amount or bill pay tariff. Naturally the amount will be incrementally more the more a consumer spends. However even at the lowest spend, consumers should see an unequalled (in the market) amount of data being supplied. A key benefit will be the offering of free text (SMS) bundles. The higher a consumer pays the more free SMS messages they receive up to a maximum of completely free SMS messages. A key benefit will be Tel-Eirs competitive offers of new and recent handsets at either free or very low priced amounts. Tel-Eir will also offer an insurance incentive for handsets sold Tel-Eir will also allow all consumers to top up or pay bills online, at various pay points, by direct debit or over the phone using customer service What competitor will be closest to Tel-Eirs offering in the market? Both Vodafone and Meteor will resemble Tel-Eirs offering however it is believed that Tel-Eir will be able to supply an even better product offering that both of those competitors. What is the key difference between Tel-Eirs offering and the chief competitors? The intended key differences will be: Tel-Eir will offer more data allowance for similar prices Tel-Eir will offer free SMS (varying) amounts at ALL top up or bill pay levels Tel-Eir will offer handsets at lower prices than the competition. Positioning Statement Finally, Tel-Eir will pay particular attention to its selling statement for consumers. The statement will include the most important variables: It will clearly and effectively identify the target segment It will make the product offering effective, convincing, compelling and will be backed up by credible evidence It will reflect the target segments needs and locale It will be explainable in a very few words The positioning statement will take the format of: For (target segment or customer) who (a compelling reason to buy) our product is a (products placement) that provides (key benefit that directly addresses the compelling reason to buy), unlike (primary competitor of the same benefit) our product (key difference). (marsdd.com) Bibliography Book References Principles of Marketing, Kotler And Armstrong (2012), Pearson Prentice Hall, P110. Marketing Research: Measurement and Method, 7th edition, Donald S. Tull and Del I. Hawkins, (New York: Macmillan Publishing Company, 1993) Marketing Plans (6th edition), McDonald, Malcolm (2007), Oxford, England: Butterworth-Heinemann Marketing Research: A Decision-Making Approach, Malhotra, Naresha K. (2002), Upper Saddle River, NJ: Prentice Hall Publication References Irish Independent Newspaper, 1st July 2014 edition, Business Technology Section, Independent News and Media 2014 Online References http://www.comreg.ie/_fileupload/publications/PR10032016.pdf http://www.comreg.ie/_fileupload/publications/ComReg1246.pdf. P22 et al https://www.siliconrepublic.com/comms/2015/07/02/id-is-irelands-latest-mobile-operator-and-its-out-soon. P17 18 http://www.atechnologysociety.co.uk/cloud-computing-future.html. (Chris Nickson 2013) http://www.phonearena.com/news/Did-you-know-that-Samsung-launched-the-first-solar-powered-cell-phone_id67493 (Nick T, 2015) http://www.hongkiat.com/blog/future-smartphone-features/. (M.Poe 2015) http://phys.org/news/2015-04-5g-wireless-technology.html. (Mark A. Gregory, 2015) http://www.gizmag.com/energy-harvesting-shoes/41796/. (Nick Levars, 2016) http://inner-active.com/2011/08/10/5-reasons-the-new-facebook-messenger-app-will-kill-sms-and-5-reasons-it-wont/ (Hillel Fuld 2011) https://en.wikipedia.org/wiki/Marketing_research http://www.comreg.ie/_fileupload/publications/ComReg1617a.pdf http://www.theatlantic.com/politics/archive/2014/01/why-texting-is-dying-out/441507/ https://www.brainmates.com.au/how-to/%E2%80%9Chow-to%E2%80%A6-%E2%80%9D-position-a-product https://www.marsdd.com/mars-library/positioning-creating-an-image-of-your-product-inyour-target-customers-mind/

Essays --

A school uniform is an identifying, standardized outfit or style of dress worn specifically for an educational institution, they dictate the schools â€Å"dress code†. Generally, uniforms when used enhances uniformity among the students, irrespective of their financial status, race, and color or fashion preference; it improves the learning environment, and instils discipline; reduces security threats and thus enhances safety. Over the years, the educational system has been marred with gang related violence, bullying, safety issues, indecent dressing, and lack of discipline. The implementation of mandatory school uniform policy has a positive result via the reduction in gang problems, enhancement of school security, improved attendance and increased academic achievement. All these positive outcome definitely create a positive influence on the educational process. School uniform prepares the students for school in a much simpler and faster way. Time is not wasted in the morning in choosing and matching what to wear, thus students will get to school on time. This boosts attendance and gives students more time for studying. For example, at a school near Boston a high school senior remarks that â€Å"for some people it takes hours to get dressed. If we had a uniform it would take three minutes† [1]. The stress of matching and choosing clothes, very common with female students is eliminated and students arrive in school clear headed and prepared for the day’s educational task ahead in school. Uniforms are cost effective and they save parents several dollars that will be spent on buying casual clothes for their children. They will have to spend less when they have to buy uniform because the quantity of clothes purcha... ...trip or excursion, uniform helps in identifying them as an organized group and this in effect limits the incidence of student’s straying away or incidence of missing person. In his 1996 State of the Union Address, former president of the United States, Bill Clinton challenged schools â€Å"to teach character education, good values and good citizenship. And if it means that teenagers will stop killing each other over designer jackets, then our public schools should be able to require their students to wear school uniforms. As long as a school uniform policy is in place, students will go to school in an atmosphere devoid of fear and violence. Discipline will be maintained and students will make improvement in their academics a major priority and not bother about being judged about what they wear or their fashion sense.

Dbq †Crime and Punishment Essay

Law is good. Man, in his needs, has different motivations for law in society. His secular needs require striving for justice, social stability, and punishment. However, in the area of religious influence, law should promote morality so that believers can get close to God or be separated and condemned by God. As man and society evolves, the purpose of law has remained the same – to punish and deter. Faith is a guarantee for happiness. If one lives a proper life of morality then rewards await. According to the Old Testament (1), God desires a harsh but structured code of conduct for man. Man is inherently a selfish and savage creature. Boundaries are necessary in order for society to function lawfully and logically. This negative behavior can be influenced by ultimate punishments – capital punishment and condemnation. The POV for the Old Testament is one of tone. The feeling expressed is one of caution. The book of Laviticus stresses behavior and how people must be sure that they follow good conduct in order to please God. If this behavior goes against morality, then hell and punishment awaits. Also, stated by Ashoka (4), peace and harmony in life can be achieved through proper justice – even for the guilty. Hope and reassurance can be displayed, when, judging others, no prejudice is displayed – bias against color, religion, status, etc†¦ God doesn’t. The POV from Ashoka reflects an authorial nature. He believes his rule should bring harmony and peace to his kingdom. Since he is a Buddhist, he will naturally stress Buddhist ideology in his reign – law, military, economic, etc†¦ Man uses the law to better himself and society. According to the code of Hammurabi (2), Hammurabi emphasizes the power of the court system when dealing with punishment or justice. When people trust their government to provide fairness and security through legal and political processes and actions, then those people and their nation will be strong – economically, culturally, etc†¦ Han Fei Tzu (3) states that the law applies to everyone. Punishing the rich and noble, as well as common people, shows equality in a  society and creates trust between the people and their government. If biasness is involved with punishment, the people will demand for justice because of the need for fairness and equality in a strong political and social society. Also, according to the Twelve Tables (5), people should take the time to negotiate – in the judicial system – in order to resolve issues in a civilized manner. All citizens are entitled to a fair and just trial, no matter ones social status. Government creates penalties in varying degrees to match the severities of crime to appear just to society. According to Tahema (6), be good and you will do good in society; be bad and you will be punished. Decent behavior is obvious in its actions and rewards. Following what is right leads to obvious rewards – physical happiness, social success (job), etc†¦ In addition, Beccaria(7) states that punishment should fit the crime – law should deter. Fear is a strong motivator; it can direct action and words when it comes to how you think and feel. If one’s afraid of saying or doing the wrong thing, then one will consider the consequences of their behavior beforehand. Plus, according to John Mill (8), the death penalty is appropriate in some places. The most severe crime of man is punishable by the ultimate penalty – the death penalty. For justice to prevail, for the worst of crimes, the judicial system still is burdened of proving the intent of character of the defendant. The POV from Mill is one of tone. He displays viciousness in his feelings about the death penalty. Mill is not afraid to play God and judge others not worthy to live. His attitude may be more about revenge than justice. Sometimes justice calls for blood. Based on these documents from reliable sources varied through time periods, there has been no significant change over time in the purpose of law. Hammurabi implemented the use of a court system to rule on the legality and punishment of a crime. Also, later in history, the Twelve Tables describe how a court trail works and to negotiate on problems. As time progresses, the secular and religious motivations have gone through no significant changes. A good outside source would be a Supreme Court justice of the Supreme Court in the early 1900’s. Because of his experience dealing with the legality and punishment of laws his whole career, we would understand why man strives for justice and whether or not someone deserves punishment. His determination to achieve social stability requires him to inflict the death penalty upon the citizens of his own nation, while also trying to interpret the law in accordance with the society in his time period. In conclusion, law is good. Man’s needs have different motivations for law in society. His secular needs require striving for justice, social stability, and punishment. However, in the area of religious influence, law should promote morality so that believers can get close to God or be separated and condemned by God. As man and society evolves, the purpose of law has remained the same – to punish and deter.

I am a Naked Woman Professor Ramos Blog

I am a Naked Woman When I was about five years old I played my first video game, it was called Quake 2. This game was played on the PC and I sucked. I kept playing my little heart out as often as I could. I would play for hours in hope that one day I could beat the game, this determination led me to the life long hobby of playing video games. This hobby taught me that no matter how many times you fail, keep trying and never give up. Every mistake is an opportunity to learn. When I was young I remember watching my dad and older brother Dustin play video games on the computer all the time. The two most memorable games they played were named Quake 2 and Diablo. They were two totally different games in terms of objects, but both intrigued me. Quake 2 was what my dad called a â€Å"shoot em’ up game† and Diablo was a RPG game where you battled the forces of evil, eventually fighting the devil himself. I would always bug them to play, but to no avail. They would simply say â€Å"No, you are to young. You wouldn’t even understand how to play† Fortunately I knew how to get my way. I simply went to the one who wore the pants in the family, my mother. I would just have to say, â€Å"Mom!! I want to play, and they won’t let me!† My mom would go to yell at them and tell them I should be allowed to play to. After about a million times of snitching out my dad and brother. I was finally allowed to play. I sat my little butt do wn and instantly lost. Dustin was usually there watching me, and as soon as I lost he would say â€Å"See!!! You can’t even play† I tried harder and harder until I was eventually able to play the game without dying every 5 seconds. My favorite game to play at the time was called Quake 2, it is a First-Person Shooter game and the objective is to complete the level and beat the occasional boss (surprising right?) I quickly discovered that I could change the way my character looked. I decided to do what any normal six-year-old boy would do, I played as the naked woman! A few days later my dad sat down to play some quake and shortly after I heard â€Å"What the Fuck, Daniel were you playing as the naked lady!† I unfortunately was no longer allowed to play my favorite video game. By the time I could play video games again, I had a few new choices of games. We even had a new system. It was called the Super Nintendo. The Super Nintendo seemed like it was a god send, playing video games was no longer limited to only one person at a time! This console had two controllers which allowed me and my brother Dustin to play together. Instead of him always teasing me he helped me get better at video games, probably because it benefitted him. There were three games we frequently played. The first two were called Sonic the Hedgehog and Super Mario Brothers. Those games were two player games, or at least we would take turns and work together. The third game we played often was called Mortal Combat, this game was not a team game and it was two players. This was a fighting game where the two players would have to fight against each other. My brother and I loved to play Mortal Combat. Yeah, you guessed it, most of the time he would win. Those few times I managed to beat my brother felt magical, but every loss I learned from. After sinking many hours of my young life into this I got good at it, I was able to play on single player and beat the entire game with no assistance. Dustin wasn’t even able to beat the game. I started to really like playing against him, because the tables were now turned in my favor. I was finally able to win most of the games we played. I was now the one saying â€Å"HA! You suck I win.† I got to be the one doing the finishing moves in Mortal Kombat. These were special moves you can do when you won the round. My two favorite moves were to violently rip off the head of the opposing character or to kick them into a spike pit below a bridge we fought on. I was able to get that sweet moment of taunting Dustin, rubbing it in his face that I was victorious. It felt great to be able to tease my brother who is five years older than me. This is when I learned I was able to get pretty good at video games. As I got older we acquired more systems and a very large variety of video games. I made it my personal goal to beat every video game I could, no matter the type or how difficult they are. By having this goal, I excelled at playing video games. Soon enough my gaming skills were leagues ahead of my brother and dad. My skill had grown so great I was basically able to play any video game with ease and had the ability to beat many on hard difficulties. When I was 11 years old, my dad bought me a computer. This was a huge game changer for me, because when I was younger most of my video game experience was on consoles. Consoles used controllers and the computer uses a mouse and keyboard. The play style was drastically different and suddenly, I was like a vacuum and sucked. When I first got my computer my brother Dustin already had a computer and a few games. He had the newer games in the series I used to watch him play as a child. Some of these games were Quake 3: Arena, Diablo 2 and even a new game called Starcraft. I watched him play a few times, but I never asked to play them. I decided to ask my brother if I could play his games. He loaned me two games, Diablo 2 and Starcraft. Diablo 2 was a revamped version of the Diablo game I used to watch him play and Starcraft was a strategy-based game. I instantly fell in love with these two games. I sunk most of my play time into Starcraft. Starcraft was an extremely hard game if you wanted to be good at it and you could play against other people online. You could play with just the mouse, but you don’t really play all that well. If you wanted to be truly great at a strategy game on the PC, you need to learn how to use the keyboard very well. These types of game are full of â€Å"hotkeys† which are keys on the keyboard that make something happen in game, its much faster then clicking. Starcraft has about 30 different â€Å"hotkeys† that were part of the game by default. It sounds easy to learn the â€Å"hotkeys† but it’s not like you just press a key and you’re done. To use them to their max potential you had to have precision timing, it’s almost like a repeated cycle of the correct pattern. After a lot of perseverance, I was skilled at using the keyboard and mouse simultaneously while still making split second decisions. I was like a well-oiled machine, constantly making precision movements. To this day I still play video games and I still think about all those experiences I had as a child from being a naked woman to online gaming. Every so often I still play some of the old school games, I love the nostalgia from it. I would be a different person than who I am today if it wasn’t for video games. They influenced my decision to get my bachelor’s degree in Computer Science, because I love the way they enthrall the user. Video games give the player an endless challenge, constantly teaching them how to be better. It is extremely interesting to see how a game goes from the drawing board to a fully immersive experience.   I plan to develop video games when I am out of college. I want to work for Blizzard Entertainment, my favorite game studio. None of this would have happened if it wasn’t for my love of video games and the valuable lessons they thought me. I learned patience and perseverance from all those times I lost and had to wait for loading screens or repeated the same level, until finally winning. I also learned that no matter how impossible the level or objective seemed. You always need to keep trying, learn from your mistakes and never ever give up.

The Success of Amazon.com

The Success of Amazon.com The Success of Amazon.comIf one is preparing a list of top ten companies of the decade it would not be completed without Amazon.com. The company is considered one of the top in the e-commerce industry and has managed to continue its success. The journey towards the success and its continuous growth is huge if not phenomenal and it shows how difficult it is to even be in the competition in the e-commerce industry. It was in 1994 when the Internet was still a baby that Jeff Bezos founder and chief executive of Amazon.com started the company out of a garage in Seattle. At that time the Internet was new, few had access and on top buying online was something that people feared. But of course that did not stop Bezos even though he was up against the biggest bookseller in the real world 'Barnes and Nobles'. Amazon.com became one of the primary instruments of the e-commerce revolution.Robot Co-op, makes of 43 Things with Jeff Bezos.This year too Amazon.com turned a profit despite the fact th at peers and pundits of the industry were expecting losses and even fans thought that it is the beginning of the end for the company. So what is the big mystery behind this success story, how has Amazon able to pull it off when other can barely float. Jeffrey Bezos sheds some light; one of the most important factors behind the success is the continuous refining and re-evaluation of the strategies and tactics. Bezos knows that 'Internet' is a vast and complex place to do business, he is aware of the psyche of online consumers. Moreover he realizes that in this vast, complex and dynamic place you cannot have fixed and static goals and strategies, you have to keep changing yourself, change is permanent and Amazon has been successful just...

Finanical Management Essay Example | Topics and Well Written Essays - 2000 words

Finanical Management - Essay Example (Investing, 2005) For instance, the US government is the seller of the bonds. When you buy bonds, you become an investor, and they are practically lending money to the US government. The bond bears a promise of the seller to repay the principal amount of the loan at a specified time. When the US Treasury issues a bond, the government guarantees to pay back your principal known as the face value plus interest on maturity. When the investor buys a bond and waits until it matures, he will know exactly how much he is going to receive at the maturity period of the bond. It also called a fixed-income investment as a steady payout is given annually, or semi-annually. For example, you purchase a bond at $1,000 with a fixed rate of 6%, with 4 years of maturity, your income ($60/1000) is $60 which is payable to you every year for 4 years, then you receive the face value of the bond. The coupon rate in bond is fixed and is carried until the maturity of the bond, but the quoted price of the bonds varies because of the interest rates fluctuation. Fluctuations in interest rates values bonds higher or lower than its original value. So when an investor buys a bond and the interest falls, the value of the bond rises, and when the interest rises, the price of the bond falls. Price changes in bonds occur in choices of bonds. Longer term bond prices are more changeable than short term bond prices and more risky. Longer term bonds are more exposed to interest rate risks because the long stream of interest payments to investors does not match the current market interest rates. (AAII) Coupon interest rates vary and changes because it is caused by the fluctuation of rates of interests. Interests in bonds may be fixed, floating or payable at maturity. Interest rates vary because some sellers and buyers of bond want to have an adjustable interest rate which is related to the prevailing market rates. This is called a

Leading Employees and Best Practices Manual for New Supervisors Essay

Leading Employees and Best Practices Manual for New Supervisors - Essay Example Moreover, I do my best to influence the outcomes of the events in my workplace through my almost perfect work. My almost perfect work makes me to have the magnetism to attract people in the workplace. I also enjoy consulting on the workplace concerning complex issues and problems, which faces the managers. However, I also enjoy planning, directing, and controlling the staff of a department to ensure the company obtains the highest profit margins. I also consult with business groups and companies to improve effectiveness. To achieve this, I deal with level upon level of bureaucratic red tapes and pressure to improve the performance. I wake up early in the morning before sunrise and continue into late night during my job. I also get concerned on how well others do their work. I am a self-starter and full of enthusiasms about everything I do. I strive to do the best, and get involved in all competitive activities including sports. I have won several awards for outstanding performances. I also ensure that before doing a certain task, I have completed the previous one. I have an inner drive, which motivates me to accomplish something that had never been done before. In doing this, I maintain a sense of purpose and direction which is larger than I am. I would enjoy being in a job that requires hard and fast decisions. I also prefer being free and independent at work and a high salary and job security. I firmly believe that those who take the most risks with their own savings should receive the greatest financial rewards. This characteristic enables me to believe that I am courageous, energetic, and optimistic. I am also good at appraising others in the work place and I give credit readily where it is due. Instead of arguing with people, I give a benefit of doubt although very rarely. To achieve this, I am mostly honest and ruthless if others play the devious rules (Rue & Byars, 2006, p.256). A Comprehensive Best Practices Manual for New Supervisors This manual will h elp guide the supervisors to attain the best practices in this company. It contains important parts that makeup good supervisory skills that will guide supervisors throughout their supervisory level. Several elements are contained in this manual as follows. Demonstrating Communication Skills This is very important to supervisors. The employees will respond well to supervisors that communicate well and are comfortable taking instructions from them. The two best approaches in communication will involve listening and speaking. During communication, the supervisor ought to listen more while the rest of the time will be used in speaking and directing. Listening helps the supervisors gain knowledge of the people that the supervisor is responsible. It also helps the supervisor gain an insight on the weakness of the employees, their skills, complaints, and the ideas. It also involves active listening, which allows the supervisor to comprehend what the speaker is saying, and helps solve the problems. The second element involved in communication is speaking. This constitutes of a small percentage. It involves giving instructions and solutions to employees’ problems. Determining effective orientation and training methods for employee training A vital key to training employees is to ensure that they have the required information to do the job before they start the job. It is important to ensure that the employees feel as if they are embarking on an